If you are looking for an easy and quick way to get started with blogging you may want to take a look at using the Blogger platform which is a product of Google. When you use Blogger you can be literally up and running with a blog in a matter of 10 or 15 minutes. Blogger is easy to use and best of all it is free. You can easily get started with establishing your expertise in your chosen subject area and start attracting clients for your future business.

How Blogger Works

If you already have a Gmail account you can easily begin creating a blog with Blogger. If you have never used Google you can sign up for a free account at www.google.com. Once you obtain an account you simply click on “Settings” in the upper right hand corner of the Google home page and then choose “Blogger.”

Once you click on “Blogger” the wizard will walk you through setting up your blog in a matter of minutes and you are up and running. The interface is easy to use and involves a three step process which is setting up your account, creating a name for the blog, and then choosing from one of the ready made templates.

Blogger also provides you with the choice of setting up your blog on their free hosting service at Blogspot or you can make the blog a part of your website by placing it on the server with your Web host provider. You are not required to know any HTML code and the easy interface allows you to choose your own fonts, colors, and text formats.

Blogger Pros

There are many advantages to using the Blogger platform the main one being that Google tends to favor it for search engine rankings since it is their product. Other advantages include:

* It’s Easy and It’s Free: If you are completely new to blogging and do not have the slightest idea on how to use online applications you can still set up a blog with blogger and it’s free.

* Earn Money: You can earn money through advertising on Blogger and you can promote affiliate products that are related to the topic of your blog. There are no unrelated advertisements that are usually present with a free service.

* Upload Videos: You can keep up with the surge in video marketing and upload videos to Blogger.

* Mobile Blogging: You can create content for you blog through email or your mobile device and upload it to your blog on Blogger.

Blogger Cons

There are a few disadvantages to using the Blogger platform the main one being its lack of flexibility when compared to paid blogging platforms or WordPress. For example you are limited to a specific number of templates and you cannot customize the blog to give it a unique look and feel. Other disadvantages include:

* Domain Name: If you choose to go with the completely free service you will be unable to use your own domain name such as www.yourdomain.com and instead you will have to go with Google’s domain with your name added as a page such as http://blogspot.com/yourblogname/.

* Tags: The tag indexing is limited with the search engines especially with the different categories.

* Widgets: The customization of widgets can be a little complex for a beginning user.

* Blogger Comments: The editing feature in the commenting area is limited and you cannot simply eliminate rude words in the comment. Instead you have to eliminate the comment entirely.

In conclusion if you want to be up and running fairly quickly the Blogger platform is not a bad way to go. As your business grows and you gain more experience you can always change your mind later to accommodate the growth of your online business.

Respectfully Dedicated To Your Success!!

Derek Bayer

Bing is one of the most recent search engines created by Microsoft and represents another attempt by Microsoft to compete in the search engine market. Bing contains a lot of different features and Microsoft refers to Bing as a decision engine rather than a search engine. To do this Microsoft creates a Unique Selling Proposition by offering features in a different way than other search engines such as Google and Yahoo.

Microsoft refers to Bing as a decision engine instead of a search engine by using different features such as simplifying searches and reducing the amount of non-relevant material that shows up in your searches. If you are using Bing as one of your online business promotion tools the decision engine focuses on the areas of shopping, travel, local information, and health related information and sets different criteria for getting indexed with the Bing engine.

Searches are simplified by an autosuggest and best match feature that recommends keywords that are related to the ones you are using in your search and then Bing filters the information and pulls up the best results. Bing also saves you time in your searches through the deep link feature that allows you to get a glimpse of the website before you click on the link. Bing also provides a feature that displays quick tidbits of information that are based on your query to help you quickly locate what you are looking for.

So How Can You Use Decision Engine Optimization?

Since Bing algorithms operate differently than other search engines such as Google and Yahoo there are a few things you can do to get your online business listed in the best results in Bing during organic searches.

For most search engines you should have at least 300 words of content on the page for the search engine spiders to recognize it as noteworthy for indexing. Bing places a higher emphasis on the amount of text you have on your page, as well as the quality so you should create text that has at least 500 or more words on the page. In addition to text, Bing also likes to see a title that is directly related to the content on the page. This is also generally the case with search engine optimization for other search engines.

If you are using decision search engine optimization for your blog this can be tricky with Bing since it does not place as much emphasis on blogs as Google. This can be a little frustrating when you want to get the latest blog posts listed with best results on Bing.

Also, when in comes to high quality incoming links Bing also favors outgoing links which is a technique that will usually hurt your rankings with other search engines such as Google. In addition to linking, Bing also seems to emphasize the length of time your domain name has been registered. The longer a domain name has been registered the better your rankings will be with Bing.

Bing Webmaster Center

Like the other search engines Bing offers webmaster tools to help you with your online business. You simply can set up an account with Bing and list all of the websites that you own and then register them with Webmaster Center. Once you are registered you can proceed to use the tools that are offered by Bing for tracking your ranking results, website scores, and identifying any problems that Bing encountered while crawling your website. There are also tools that help you to manage your sitemaps and confirm that the robots.txt files are working properly.

The backlinks tool will tell you exactly what websites are linking to yours as well as how many outgoing links that you have to other websites. If there is a website that you are linking to that is infected Bing will also let you now so you can take care of the problem.

The keyword tool will help you to monitor what keywords and keyword phrases people are using to find your website. It also provides a way for you analyze how your website is performing with these keywords.

Although Google is still considered the main search engine most website owners are interested in taking different measures to get their site listed with the other search engines as well. The hard part is achieving the balance between Google criteria and the standards that are set by some of the other search engines such as Bing.

Respectfully Dedicated To Your Success!!

Derek Bayer

Landing Page Cash Machine: A Way to Increase Sales Conversions?

There are a lot of programs out there that will show you how to increase traffic to your website by increasing your click through rate, improving your search engine ranking, creating high quality backlinks and using effective SEO. But then what do you do once your traffic reaches your website? This is what the Landing Page Cash Machine has set out to do which is to convert the visitors to sales after they arrive on your landing page.

What’s Inside Landing Page Cash Machine?

In addition to driving traffic to your website the landing page where your visitors arrive is the single most important factor that will determine the amount of sales that you make and your return on investment. The Landing Page Cash Machine shows you how to retain your visitors on your website so they will take the time to review your offer and purchase your product.

If you are getting a lot of visitors to your website and are failing to make enough sales to produce a profit, Landing Page Cash Machine may be worth your time to read. It emphasizes the point that a lot of people think the battle has been won once the visitors begin to arrive at their website and they forget that the job is not over yet. You still have to construct your landing page in way that captures the visitor’s attention and then leads them to the sale.

Without an effective landing page your visitors will be costing you money instead of making you money. Instead of focusing on increasing traffic the Landing Page Cash Machine will show you how to convert your visitors into sales by showing you how to put your visitors in the right frame of mind to buy your product instead of simply moving on. Instead of paying out more money for advertising the Landing Page Cash Machine shows you how to make good use of the resources you have and the visitors that are already coming to your website.

What Exactly Do You Learn?

Some of things you will learn by reading the Landing Page Cash Machine include how to make it easier for your visitors to become customers by coordinating the content on your landing page with your Google AdWords campaign, how to make it easier for your visitors to remember your website so they will return in the future, and how to leverage code snippets to increase sales conversions.

Also, the majority of landing pages fail to communicate to the visitor what they want them to do after arriving on the landing page. You have to keep in mind that most Internet surfers want to be told what they should do next. The Landing Page Cash Machine teaches you how to lead your customer by the hand to the sale and how to make money from the people who do not end up purchasing your product. It shows you how to make your landing page match your intentions through proven strategies and methods.

Okay….Is There a Guarantee? And…What Does It Cost?

The Landing Page Cash Machine offers a 100% money back guarantee and you have 90 days to give it a test drive. Once you purchase the product for $49.95 it is available for immediate download. As far as what you get out of it, this will depend upon how closely you follow and implement the methods that are discussed in the publication however, if you are having trouble with converting visitors to sales this may be the information that you have been looking for.

The Landing Page Cash Machine comes packed with a lot of bonuses and tidbits of information that will help you to easily convert visitors to buyers on a consistent basis. With the money back guarantee you really have nothing to lose by at least checking it out.

Respectfully Dedicated To Your Success!!

Derek Bayer

Want to learn more about optimizing your landing page? View my presentation on “Landing Page Psychology” Here

When you look at all of the tools that are currently available for online business owners the selection can be overwhelming. There are tools for this and tools for that, widgets for this and wazzits for something else!

May it help to know that among the sea of online business tools lie a few principle tools that online business owners use to become successful and two of the main tools are WordPress and Blogger. The nice part is that both of these tools are free and offer a host of widgets and wazzits that simplify your online business tasks while helping to increase traffic to your website.

If you are starting an online business these tools can be rather scary so let’s provide you with an overview of both tools so you can see how easy they are to use as well as how useful they can be to your online business.

WordPress

WordPress is a free online open source blogging platform that allows you to easily build a professional looking and functional blog within a short period of time. The application is very user-friendly by novices to advanced programmers and contains a feature-rich interface. WordPress is also open source which means it is free to install simply by logging onto the WordPress website and downloading it onto your PC within a matter of minutes.

It is not necessary for you to have to know a lot of technical jargon to use WordPress and you can easily customize the platform to create a professional looking blog that suits the needs of your business. WordPress is also user-friendly to your blog readers and provides features that allow your readers to easily post comments and interact with the blog. What’s more is if you need to perform updates WordPress contains a simple content editor that allows you to focus on creating and uploading new blog posts and articles.

WordPress also offers a wide variety of widgets and wazzits to help you effectively manage your blog and social networking tasks and you can easily integrate RSS Feeds as well. The tutorials are step-by-step tutorials which allow you to easily integrate the widgets within a matter of minutes.

The only thing you will need to do with WordPress is find a hosting service that is capable of handling the WordPress blogging platform if you choose not to host your blog with WordPress hosting. When you host your WordPress blog you will have the convenience of having your own blog domain name such as www.yourblog.com which creates a more professional image.

Blogger

Blogger is a free blogging service that is offered by Google and all you have to do is open a free account with Google, log onto www.blogger.com and you will be walked through the process of setting up your blog.

When you use the Blogger platform you can be literally up and running within a matter of 10 minutes due to its easy template system and instructions for creating your blog.

Although Blogger is very useful for driving traffic to your website, keep in mind that it does not have as many options as WordPress. The limitations lie in the choice of templates and other things that you are unable to do with the blog however, if you are just getting started it is a great way to be up and running rather quickly and the platform will be recognized by the Google search engine when it comes to rankings.

Also keep in mind that if you use Blogger you will also have their domain name in front of yours such as www.blogspot.com/yourblog/. While this is not a bad thing some die hard bloggers see it as inferior if you do not have your own domain name. Regardless, a lot of bloggers use Google Blogger and generate a nice income if they stay consistent with their efforts and use it properly for driving traffic to their website.

You can also easily add widgets, wazzits, and RSS feeds to Blogger without a lot of hassles and generate income from advertisements that are carefully placed and are relative to the topic of your blog.

So if you are thinking you have to be a technical wiz to establish a blog, hopefully this will change your mind and make running your online business easier and less time consuming than you originally thought.

Respectfully Dedicated To Your Massive Success,

Derek Bayer

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