You have to have a DEFINITE plan, a DEFINITE purpose and take DEFINITE action to get your results. So why am I talking about holding on to your plan “loosely”? That is exactly what I am saying without detracting from the importance of planning, purpose and action.

When you are marketing a business, you need to continually monitor and track your results. Your end goals will not be changing but your plan and methods will. So, while it is imperative to have a plan you must be prepared to change as you go based on the results you are getting. Your article marketing may not be getting conversions or desired visits, your facebook marketing may not be getting conversions, etc. These will require you to continually educate yourself and implement changes in your plan until you get your desired outcome.

Modeling the actions of the successful persons in our industry will get you going. The important thing to note is that you are not that person. You are unique and your experience and message is different. Therefore you will need to market according to your personal style and personal branding. People are going to join YOU in your opportunity here. They are plugging into a proven marketing system with all the tools they will need, but make no mistake in the fact that they join you first and foremost.

Commit to holding loosely to your game plan and commit to assisting others in their success and your success will be a foregone conclusion.

See Ya on the Leaderboards!!

Derek Bayer

PS: This talk got me thinking of the song “Hold on Loosely” by 38 Special – a song I loved as a teen — You can check that out here.

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