Now that you had an introduction and know what you will need, its time to Plan Your Landing Page Theme

Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase. Market Samurai is a great tool for conducting this research.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your landing page theme will again entail tuning a number of different pages to fit the keywords you are bidding on.

This is actually where most people fail when they create a landing page: they don’t tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one landing page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying? If, for instance, you have a newsletter about legos and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either legos or toy blocks will click off your page if they don’t see the direct connection to the exact topic for which they were searching.

Instead, you will want to setup a page centered around legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.

Going one step further, in addition to planning your landing page theme, if you are creating a landing page for a newsletter, you may also want to segment your list, so you can send information specifically about legos to those who request it – and information about blocks to those who request it.

To Your Massive Success!!

Derek Bayer

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.

One thing you absolutely must have before you get started is an autoresponder. Without any autoresponder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future upsales — you’re allowing them to leave and never return. I personally use AWEBER (more info on AWEBER here)

In addition to an autoresponder, you will need to have an actual offer that people want to buy or opt in for more information. You may want to develop a product, such as an ebook or a piece of software. If you don’t have the skills to do either, you can always hire a professional to do it for you through elance.com or guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly.

Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and
a half-decent picture of yourself. Your opportunity may provide much of this or you may be on your own to gather these things. The Landing Page Cash Machine offers many resources for this.

Like anything else in your business, you want to lay out your plan for your landing page.

See you in the next installment

Derek Bayer

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The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can control them.

Let’s start with the landing page itself: all traffic is sent to the landing page. From there, visitors will have a number of options, depending on what you have offered them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it’s a free newsletter or a product for sale, the landing page system you create should include a compelling offer” which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-direct them to a thank you page, which opens up more means through which you can build a relationship. One quick way you can offer more value and upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a compelling and value added offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have whole new options you can use in conjunction with the landing page system to build your relationship with them.

Your next option is to endorse your product as an expert. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have bonuses to give them more value – “Over Delivering” is not a bad thing.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

ALWAYS be straightforward and honest in your ad copy. This is where many get carried away with overpromises and get labeled as junk or spam. This can get a little tough because you want to create excitement and compel the visitor to take the desired action, just do not do it at the expense of your integrity.

I have included a link below to The Landing Page Machine I have read the book and use the tools. There is a lot of psychology involved in marketing and laying out a page correctly. There is no one simple formula. There are many small things that can help you create conversions

See you in Part 3 of this series

To Your Massive Success,

Derek Bayer

Following too many strategies, spending too much time opting out of e-mail lists, weeding through fool proof plans and surefire list-building techniques?

I have been networking with some of those I have met at the marketing event last week and talking with some prospects and others on my team and notice a recurring theme. I thought I was the only one that had certain obstacles. Funny how we get tunnel vision when working on our computers and forget to reach out to others and LEARN.

It seems many fellow business owners find themselves distracted by being on too many e-mail lists, following too many game plans or plugging in to “multiple streams” of income.

Truth be told, if you work your primary opportunity with focus and passion then the need for other streams will dissipate due to the earnings you will reap and the time you will save. If done right, the CCPRO business offers affiliate earnings just by sharing the tools I use in my business (Aweber, Viral Url, Magnetic Sponsoring, etc.) There is really no immediate need to stay plugged into all this other stuff as it simply distracts from learning and earning in my main business.

Staying plugged into a community of entrepreneurs, learning from others and sharing my successful strategies will catapult me so much further than trying all these things without the assistance of my peers. Before I attended the Master Marketing Event I definitely was in the tunnel vision mode and had blinders on. “Re-Joining” the community and participating in it for the reasons it was created has already re-ignited my business and my ambitions.

Join The Online Business Entrepreneur’s Resource Center on Facebook where I am starting discussions between entrepreneurs to compare strategies and share worthwhile tools and techniques.

See you on the Leaderboards.

Derek Bayer

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