If you are looking for an easy and quick way to get started with blogging you may want to take a look at using the Blogger platform which is a product of Google. When you use Blogger you can be literally up and running with a blog in a matter of 10 or 15 minutes. Blogger is easy to use and best of all it is free. You can easily get started with establishing your expertise in your chosen subject area and start attracting clients for your future business.

How Blogger Works

If you already have a Gmail account you can easily begin creating a blog with Blogger. If you have never used Google you can sign up for a free account at www.google.com. Once you obtain an account you simply click on “Settings” in the upper right hand corner of the Google home page and then choose “Blogger.”

Once you click on “Blogger” the wizard will walk you through setting up your blog in a matter of minutes and you are up and running. The interface is easy to use and involves a three step process which is setting up your account, creating a name for the blog, and then choosing from one of the ready made templates.

Blogger also provides you with the choice of setting up your blog on their free hosting service at Blogspot or you can make the blog a part of your website by placing it on the server with your Web host provider. You are not required to know any HTML code and the easy interface allows you to choose your own fonts, colors, and text formats.

Blogger Pros

There are many advantages to using the Blogger platform the main one being that Google tends to favor it for search engine rankings since it is their product. Other advantages include:

* It’s Easy and It’s Free: If you are completely new to blogging and do not have the slightest idea on how to use online applications you can still set up a blog with blogger and it’s free.

* Earn Money: You can earn money through advertising on Blogger and you can promote affiliate products that are related to the topic of your blog. There are no unrelated advertisements that are usually present with a free service.

* Upload Videos: You can keep up with the surge in video marketing and upload videos to Blogger.

* Mobile Blogging: You can create content for you blog through email or your mobile device and upload it to your blog on Blogger.

Blogger Cons

There are a few disadvantages to using the Blogger platform the main one being its lack of flexibility when compared to paid blogging platforms or WordPress. For example you are limited to a specific number of templates and you cannot customize the blog to give it a unique look and feel. Other disadvantages include:

* Domain Name: If you choose to go with the completely free service you will be unable to use your own domain name such as www.yourdomain.com and instead you will have to go with Google’s domain with your name added as a page such as http://blogspot.com/yourblogname/.

* Tags: The tag indexing is limited with the search engines especially with the different categories.

* Widgets: The customization of widgets can be a little complex for a beginning user.

* Blogger Comments: The editing feature in the commenting area is limited and you cannot simply eliminate rude words in the comment. Instead you have to eliminate the comment entirely.

In conclusion if you want to be up and running fairly quickly the Blogger platform is not a bad way to go. As your business grows and you gain more experience you can always change your mind later to accommodate the growth of your online business.

Respectfully Dedicated To Your Success!!

Derek Bayer

Link to this post!