When you look at all of the tools that are currently available for online business owners the selection can be overwhelming. There are tools for this and tools for that, widgets for this and wazzits for something else!
May it help to know that among the sea of online business tools lie a few principle tools that online business owners use to become successful and two of the main tools are WordPress and Blogger. The nice part is that both of these tools are free and offer a host of widgets and wazzits that simplify your online business tasks while helping to increase traffic to your website.
If you are starting an online business these tools can be rather scary so let’s provide you with an overview of both tools so you can see how easy they are to use as well as how useful they can be to your online business.
WordPress
WordPress is a free online open source blogging platform that allows you to easily build a professional looking and functional blog within a short period of time. The application is very user-friendly by novices to advanced programmers and contains a feature-rich interface. WordPress is also open source which means it is free to install simply by logging onto the WordPress website and downloading it onto your PC within a matter of minutes.
It is not necessary for you to have to know a lot of technical jargon to use WordPress and you can easily customize the platform to create a professional looking blog that suits the needs of your business. WordPress is also user-friendly to your blog readers and provides features that allow your readers to easily post comments and interact with the blog. What’s more is if you need to perform updates WordPress contains a simple content editor that allows you to focus on creating and uploading new blog posts and articles.
WordPress also offers a wide variety of widgets and wazzits to help you effectively manage your blog and social networking tasks and you can easily integrate RSS Feeds as well. The tutorials are step-by-step tutorials which allow you to easily integrate the widgets within a matter of minutes.
The only thing you will need to do with WordPress is find a hosting service that is capable of handling the WordPress blogging platform if you choose not to host your blog with WordPress hosting. When you host your WordPress blog you will have the convenience of having your own blog domain name such as www.yourblog.com which creates a more professional image.
Blogger
Blogger is a free blogging service that is offered by Google and all you have to do is open a free account with Google, log onto www.blogger.com and you will be walked through the process of setting up your blog.
When you use the Blogger platform you can be literally up and running within a matter of 10 minutes due to its easy template system and instructions for creating your blog.
Although Blogger is very useful for driving traffic to your website, keep in mind that it does not have as many options as WordPress. The limitations lie in the choice of templates and other things that you are unable to do with the blog however, if you are just getting started it is a great way to be up and running rather quickly and the platform will be recognized by the Google search engine when it comes to rankings.
Also keep in mind that if you use Blogger you will also have their domain name in front of yours such as www.blogspot.com/yourblog/. While this is not a bad thing some die hard bloggers see it as inferior if you do not have your own domain name. Regardless, a lot of bloggers use Google Blogger and generate a nice income if they stay consistent with their efforts and use it properly for driving traffic to their website.
You can also easily add widgets, wazzits, and RSS feeds to Blogger without a lot of hassles and generate income from advertisements that are carefully placed and are relative to the topic of your blog.
So if you are thinking you have to be a technical wiz to establish a blog, hopefully this will change your mind and make running your online business easier and less time consuming than you originally thought.
Respectfully Dedicated To Your Massive Success,
Derek Bayer
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