Youtube, Vimeo and Viddler

If you are starting an online business video marketing is one of the tools that you must use to generate a buzz about your product or service. Although this may seem like yet another aspect you must learn with your online business, video marketing has become quite easy with some of the video tools that are currently available online. Continue reading “YouTube, Viddler, Vimeo? Which Video Platform Should You Use?” »

I have recorded a training presentation here for you on “Mastering The Follow Up” with the use of your autoresponders.

You may have heard that the “Money Is In The List” and the “Fortune Is In The Follow Up”. An effective follow up strategy is a critical component of your Online Business Plan!

Respectfully Dedicated To Your Success!!

Derek Bayer

Rich Dad, Poor Dad is a book written by Robert Kiyosaki that addresses the difference in attitudes between people who are rich to the people who are not as financially independent. It is all about why rich people do things differently than other people and what makes these types of people tick.

The book offers an insightful story of the lessons that need to be mastered in order to become financially independent. Robert Kiyosaki’s father was an educator and public administrator and when Robert asked his father what it took to become rich his father didn’t really know the answer to that. His father continued to say that although many people receive a good education and become employees they never really become well educated in how to handle their finances.

Robert and his friend Mike decided to set out to figure out how to become rich and they began by making counterfeit money. Robert’s father advised them that counterfeit money is illegal and to ask Mike’s father, an independent business person on advice on how to become rich. Mike’s father inevitably ended up being a mentor to Robert Kiyosaki and the inspiration for writing Rich Dad/Poor Dad.

The rich dad represents his mentor while the poor dad represents his real father. The book describes a story of how Robert’s rich dad put him to work for a meager salary of $.30 an hour and told him he must be dedicated. Eventually Robert becomes frustrated when rich dad denies him a raise and views him as a cheapskate. The rich dad tells Robert that he has taught him a valuable lesson which was that most people despise being employed and live their life chasing after a paycheck and job security out of fear.

The rich dad teaches Robert a lot of valuable lessons about being financially independent which he outlines in Rich Dad/Poor Dad. Some of the issues are controversial such as the idea of paying yourself before you pay your taxes or your bills nonetheless, the book has some great advice to offer about becoming financially independent.

Some of the ideas that the Robert Kiyosaki discusses in Rich Dad/Poor Dad is the idea of distinguishing an asset from a liability. Successful investors primarily focus on assets that are capable of producing income where liabilities are what eat up the cash flow. He goes on to explain that liabilities can be dressed up to look like assets such as items that actually depreciate in value. He also stresses the importance of learning how to build assets and create tax shelters by running your own business.

The author also discusses how to become financially intelligent despite the fact that you may have gotten started late in life. He acknowledges that it is never too late to accumulate wealth and accelerate your financial growth by diversifying your assets and developing multiple streams of income. He also explains in detail what the rich teach their children that other people of limited financial means do not.

One of the drawbacks of the Rich Dad/Poor Dad is that the author writes a lot about finding that one magic financial deal that will make you lots of money and then duplicating that success over and over again. For a lot of people this can make it difficult to achieve success since most people become financially successful by diversifying their portfolio of income.

Regardless, Rich Dad/Poor Dad is still a worthwhile read for $16.95 if only to encourage some of your own thought processes about changing the way you think when it comes to finances.

Respectfully Dedicated To Your Success!!

Derek Bayer

If you are looking for an easy and quick way to get started with blogging you may want to take a look at using the Blogger platform which is a product of Google. When you use Blogger you can be literally up and running with a blog in a matter of 10 or 15 minutes. Blogger is easy to use and best of all it is free. You can easily get started with establishing your expertise in your chosen subject area and start attracting clients for your future business.

How Blogger Works

If you already have a Gmail account you can easily begin creating a blog with Blogger. If you have never used Google you can sign up for a free account at www.google.com. Once you obtain an account you simply click on “Settings” in the upper right hand corner of the Google home page and then choose “Blogger.”

Once you click on “Blogger” the wizard will walk you through setting up your blog in a matter of minutes and you are up and running. The interface is easy to use and involves a three step process which is setting up your account, creating a name for the blog, and then choosing from one of the ready made templates.

Blogger also provides you with the choice of setting up your blog on their free hosting service at Blogspot or you can make the blog a part of your website by placing it on the server with your Web host provider. You are not required to know any HTML code and the easy interface allows you to choose your own fonts, colors, and text formats.

Blogger Pros

There are many advantages to using the Blogger platform the main one being that Google tends to favor it for search engine rankings since it is their product. Other advantages include:

* It’s Easy and It’s Free: If you are completely new to blogging and do not have the slightest idea on how to use online applications you can still set up a blog with blogger and it’s free.

* Earn Money: You can earn money through advertising on Blogger and you can promote affiliate products that are related to the topic of your blog. There are no unrelated advertisements that are usually present with a free service.

* Upload Videos: You can keep up with the surge in video marketing and upload videos to Blogger.

* Mobile Blogging: You can create content for you blog through email or your mobile device and upload it to your blog on Blogger.

Blogger Cons

There are a few disadvantages to using the Blogger platform the main one being its lack of flexibility when compared to paid blogging platforms or WordPress. For example you are limited to a specific number of templates and you cannot customize the blog to give it a unique look and feel. Other disadvantages include:

* Domain Name: If you choose to go with the completely free service you will be unable to use your own domain name such as www.yourdomain.com and instead you will have to go with Google’s domain with your name added as a page such as http://blogspot.com/yourblogname/.

* Tags: The tag indexing is limited with the search engines especially with the different categories.

* Widgets: The customization of widgets can be a little complex for a beginning user.

* Blogger Comments: The editing feature in the commenting area is limited and you cannot simply eliminate rude words in the comment. Instead you have to eliminate the comment entirely.

In conclusion if you want to be up and running fairly quickly the Blogger platform is not a bad way to go. As your business grows and you gain more experience you can always change your mind later to accommodate the growth of your online business.

Respectfully Dedicated To Your Success!!

Derek Bayer

Bing is one of the most recent search engines created by Microsoft and represents another attempt by Microsoft to compete in the search engine market. Bing contains a lot of different features and Microsoft refers to Bing as a decision engine rather than a search engine. To do this Microsoft creates a Unique Selling Proposition by offering features in a different way than other search engines such as Google and Yahoo.

Microsoft refers to Bing as a decision engine instead of a search engine by using different features such as simplifying searches and reducing the amount of non-relevant material that shows up in your searches. If you are using Bing as one of your online business promotion tools the decision engine focuses on the areas of shopping, travel, local information, and health related information and sets different criteria for getting indexed with the Bing engine.

Searches are simplified by an autosuggest and best match feature that recommends keywords that are related to the ones you are using in your search and then Bing filters the information and pulls up the best results. Bing also saves you time in your searches through the deep link feature that allows you to get a glimpse of the website before you click on the link. Bing also provides a feature that displays quick tidbits of information that are based on your query to help you quickly locate what you are looking for.

So How Can You Use Decision Engine Optimization?

Since Bing algorithms operate differently than other search engines such as Google and Yahoo there are a few things you can do to get your online business listed in the best results in Bing during organic searches.

For most search engines you should have at least 300 words of content on the page for the search engine spiders to recognize it as noteworthy for indexing. Bing places a higher emphasis on the amount of text you have on your page, as well as the quality so you should create text that has at least 500 or more words on the page. In addition to text, Bing also likes to see a title that is directly related to the content on the page. This is also generally the case with search engine optimization for other search engines.

If you are using decision search engine optimization for your blog this can be tricky with Bing since it does not place as much emphasis on blogs as Google. This can be a little frustrating when you want to get the latest blog posts listed with best results on Bing.

Also, when in comes to high quality incoming links Bing also favors outgoing links which is a technique that will usually hurt your rankings with other search engines such as Google. In addition to linking, Bing also seems to emphasize the length of time your domain name has been registered. The longer a domain name has been registered the better your rankings will be with Bing.

Bing Webmaster Center

Like the other search engines Bing offers webmaster tools to help you with your online business. You simply can set up an account with Bing and list all of the websites that you own and then register them with Webmaster Center. Once you are registered you can proceed to use the tools that are offered by Bing for tracking your ranking results, website scores, and identifying any problems that Bing encountered while crawling your website. There are also tools that help you to manage your sitemaps and confirm that the robots.txt files are working properly.

The backlinks tool will tell you exactly what websites are linking to yours as well as how many outgoing links that you have to other websites. If there is a website that you are linking to that is infected Bing will also let you now so you can take care of the problem.

The keyword tool will help you to monitor what keywords and keyword phrases people are using to find your website. It also provides a way for you analyze how your website is performing with these keywords.

Although Google is still considered the main search engine most website owners are interested in taking different measures to get their site listed with the other search engines as well. The hard part is achieving the balance between Google criteria and the standards that are set by some of the other search engines such as Bing.

Respectfully Dedicated To Your Success!!

Derek Bayer