There is no doubt that there are a lot of cool tools for increasing the productivity of your online business. The problem is that many online business owners can caught up in understanding and using all the cool little widgets and other free tools that are available online and they forget about offering quality to the end user which is the customer.

So, if you are starting a new business what does it mean to offer quality to your customers and how do you go about doing this online?

Tips on Delivering Value to Your Customers

The main method for keeping your customers happy and getting referrals is to offer more value than you are charging for your product. Your prospects like to feel that they are getting their money’s worth so you have to make the offer bigger than the amount you are charging. Okay, so exactly how do you do this?

* Understand Why People Search the Internet: If you are going to be starting an online business it is very important to understand why people are searching the Internet and more specifically, why they are searching for your product or service. First of all, the majority of people search the Internet because they are looking to solve a problem. As an online business owner it is your job to figure out what problem your target market is trying to solve and then come up with a way to offer them the solution.

* Sell the Process and Not the Product: Once you identify your market and the problem they are trying to solve you must sell through the process and not the product. By this we mean you must lead the prospect through the process of solving the problem. Only then will they think about purchasing your product. The process involves offering quality information that is useful to the customer without initially asking for anything in return. If you successfully help them to solve the problem you have offered a tremendous value and benefit to their life.

* Provide Quality: Once you have provided your prospect with quality information they will naturally see why they need your product however, quality does not end there. You must present your product in a way that adds tremendous benefits to your prospect’s life. To do this you must ask yourself, “What are are some of the benefits that can be offered along with my products?” These could be offered in the form of fringe benefits such as a free report, a free ebook, a set of instructional CDs, or anything else you can think of to create a package deal.

* Backend Products: Once you have established a relationship with the customer you must continue to offer quality in the form of continued free information and in any backend products that you offer. Backend products are products that you can offer to your prospect once you have established a trusting relationship and they have made a purchase. If your prospect trusts the quality associated with your brand name they will be more likely to listen to your recommendations for backend products that are related to their purchase.

* Ongoing Customer Service: Customer service will be the one factor in your business that will make you or break you. Although you may succeed in offering quality, if you do not follow through by listening to the customer’s concerns and needs you will end up losing all of the long term benefits you have worked so hard to achieve in the previous steps we have described here. In addition to offering quality, good customer service is the icing on the cake and one of the main components that will keep your customers returning time and again.

So….yes…tools are cool and they are necessary for saving you time with your business as it grows however, you must make sure not to get caught up in all of the cool gadgets that are available to the point where you neglect to offer quality to your customers.

Respectfully Dedicated To Your Success!!

Derek Bayer

Bing is one of the most recent search engines created by Microsoft and represents another attempt by Microsoft to compete in the search engine market. Bing contains a lot of different features and Microsoft refers to Bing as a decision engine rather than a search engine. To do this Microsoft creates a Unique Selling Proposition by offering features in a different way than other search engines such as Google and Yahoo.

Microsoft refers to Bing as a decision engine instead of a search engine by using different features such as simplifying searches and reducing the amount of non-relevant material that shows up in your searches. If you are using Bing as one of your online business promotion tools the decision engine focuses on the areas of shopping, travel, local information, and health related information and sets different criteria for getting indexed with the Bing engine.

Searches are simplified by an autosuggest and best match feature that recommends keywords that are related to the ones you are using in your search and then Bing filters the information and pulls up the best results. Bing also saves you time in your searches through the deep link feature that allows you to get a glimpse of the website before you click on the link. Bing also provides a feature that displays quick tidbits of information that are based on your query to help you quickly locate what you are looking for.

So How Can You Use Decision Engine Optimization?

Since Bing algorithms operate differently than other search engines such as Google and Yahoo there are a few things you can do to get your online business listed in the best results in Bing during organic searches.

For most search engines you should have at least 300 words of content on the page for the search engine spiders to recognize it as noteworthy for indexing. Bing places a higher emphasis on the amount of text you have on your page, as well as the quality so you should create text that has at least 500 or more words on the page. In addition to text, Bing also likes to see a title that is directly related to the content on the page. This is also generally the case with search engine optimization for other search engines.

If you are using decision search engine optimization for your blog this can be tricky with Bing since it does not place as much emphasis on blogs as Google. This can be a little frustrating when you want to get the latest blog posts listed with best results on Bing.

Also, when in comes to high quality incoming links Bing also favors outgoing links which is a technique that will usually hurt your rankings with other search engines such as Google. In addition to linking, Bing also seems to emphasize the length of time your domain name has been registered. The longer a domain name has been registered the better your rankings will be with Bing.

Bing Webmaster Center

Like the other search engines Bing offers webmaster tools to help you with your online business. You simply can set up an account with Bing and list all of the websites that you own and then register them with Webmaster Center. Once you are registered you can proceed to use the tools that are offered by Bing for tracking your ranking results, website scores, and identifying any problems that Bing encountered while crawling your website. There are also tools that help you to manage your sitemaps and confirm that the robots.txt files are working properly.

The backlinks tool will tell you exactly what websites are linking to yours as well as how many outgoing links that you have to other websites. If there is a website that you are linking to that is infected Bing will also let you now so you can take care of the problem.

The keyword tool will help you to monitor what keywords and keyword phrases people are using to find your website. It also provides a way for you analyze how your website is performing with these keywords.

Although Google is still considered the main search engine most website owners are interested in taking different measures to get their site listed with the other search engines as well. The hard part is achieving the balance between Google criteria and the standards that are set by some of the other search engines such as Bing.

Respectfully Dedicated To Your Success!!

Derek Bayer

When you look at all of the tools that are currently available for online business owners the selection can be overwhelming. There are tools for this and tools for that, widgets for this and wazzits for something else!

May it help to know that among the sea of online business tools lie a few principle tools that online business owners use to become successful and two of the main tools are WordPress and Blogger. The nice part is that both of these tools are free and offer a host of widgets and wazzits that simplify your online business tasks while helping to increase traffic to your website.

If you are starting an online business these tools can be rather scary so let’s provide you with an overview of both tools so you can see how easy they are to use as well as how useful they can be to your online business.

WordPress

WordPress is a free online open source blogging platform that allows you to easily build a professional looking and functional blog within a short period of time. The application is very user-friendly by novices to advanced programmers and contains a feature-rich interface. WordPress is also open source which means it is free to install simply by logging onto the WordPress website and downloading it onto your PC within a matter of minutes.

It is not necessary for you to have to know a lot of technical jargon to use WordPress and you can easily customize the platform to create a professional looking blog that suits the needs of your business. WordPress is also user-friendly to your blog readers and provides features that allow your readers to easily post comments and interact with the blog. What’s more is if you need to perform updates WordPress contains a simple content editor that allows you to focus on creating and uploading new blog posts and articles.

WordPress also offers a wide variety of widgets and wazzits to help you effectively manage your blog and social networking tasks and you can easily integrate RSS Feeds as well. The tutorials are step-by-step tutorials which allow you to easily integrate the widgets within a matter of minutes.

The only thing you will need to do with WordPress is find a hosting service that is capable of handling the WordPress blogging platform if you choose not to host your blog with WordPress hosting. When you host your WordPress blog you will have the convenience of having your own blog domain name such as www.yourblog.com which creates a more professional image.

Blogger

Blogger is a free blogging service that is offered by Google and all you have to do is open a free account with Google, log onto www.blogger.com and you will be walked through the process of setting up your blog.

When you use the Blogger platform you can be literally up and running within a matter of 10 minutes due to its easy template system and instructions for creating your blog.

Although Blogger is very useful for driving traffic to your website, keep in mind that it does not have as many options as WordPress. The limitations lie in the choice of templates and other things that you are unable to do with the blog however, if you are just getting started it is a great way to be up and running rather quickly and the platform will be recognized by the Google search engine when it comes to rankings.

Also keep in mind that if you use Blogger you will also have their domain name in front of yours such as www.blogspot.com/yourblog/. While this is not a bad thing some die hard bloggers see it as inferior if you do not have your own domain name. Regardless, a lot of bloggers use Google Blogger and generate a nice income if they stay consistent with their efforts and use it properly for driving traffic to their website.

You can also easily add widgets, wazzits, and RSS feeds to Blogger without a lot of hassles and generate income from advertisements that are carefully placed and are relative to the topic of your blog.

So if you are thinking you have to be a technical wiz to establish a blog, hopefully this will change your mind and make running your online business easier and less time consuming than you originally thought.

Respectfully Dedicated To Your Massive Success,

Derek Bayer

**Be Sure To View Our Business Overview: Click Here!

If you are looking for ways to get your website ranked higher in the search engines there is a host of resources available online that claim to be the “fix” for your dilemma. Some of them work while others simply deliver empty promises, so we have been trying to help you make an informed decision by reviewing some of the products that are out there that help you improve traffic to your website. Let’s take a look at another program called Traffic Bug Software.

Traffic Bug is software that is designed to help you achieve higher website rankings by helping you to automate social bookmarking processes. The software is designed by Internet marketer Michael Roberts and helps you to easily accomplish social bookmarking for your website, submitting your website to RSS feeds and directories, as well as listing your site with the search engines.

How Traffic Bug Works

The main purpose of Traffic Bug is to help you get your website ranked high in the search engines as well as help you to continually receive good rankings by using the diverse methods that offered by Traffic Bug.

Traffic Bug offers four different methods for improving your site’s ranking with the search engines. The social bookmarking tool can be configured to automatically add social bookmarking sites that you choose to your list of websites. You can enter your login information for each site so Traffic bug can automatically submit your website.

The RSS tool will automatically submit your website to RSS feeds and the search engine submitter will automatically submit your site to different search engines as well as website directories to help you create high quality backlinks to your website. You can also set Traffic Bug to automatically submit your website at different time intervals in an easy to use interface. There is also access to weekly submission reports that break down the submission numbers into different categories so you can perform an analysis.

What About the Guarantee?

The nice part about Traffic Bug is that you can try it absolutely free for 11 days without having to reveal your credit card information to get the free trial or any other strings that are usually attached to free trial offers. To use the service you have to log onto their website and if you decide the service works for you the monthly fee is $24.95. You also get 50 bonus tools with your purchase of Traffic Bug which will assist you with SEO strategies. Some of the tools include IP tools, keyword tools, IP tools, and a website rank checker.

Traffic Bug also offers a fast and friendly customer service and support if you experience any problems when using Traffic Bug software and offers several video tutorials to help you get started with using the software.

How Does Traffic Bug Compare?

Traffic Bug is comparable to other products on the market that perform some of the same time saving tasks as Traffic Bug. The product has received mixed reviews most of which are positive and others that mentioned a few downsides such as being unable to see where your websites are being submitted and the long length of time it takes before you begin to see results.

Also, some Internet marketers are skeptical about the use of automated tools especially for search engine submission so you will have to use your judgment here to decide if this is the route you want to take. I personally have seen my rankings and backlinks improve with the continued use of this software. Overall, most of the reviews toward this product are positive however, it is a good idea to do a little further research to decide whether or not this product is for you. You can even try the free trial for that matter with no strings attached.

Respectfully Dedicated To Your Success!!

Derek Bayer

WordPress is relatively new content management software that a lot of website owners are using to build their websites and blogs. Although it is used mostly for blogs there are website owners that use it for a general overall content management system. WordPress has gained popularity due to its many capabilities and the fact that you can download it for free since it is open source software.

If you are trying to choose a platform for your blog or website and your start-up budget is limited, WordPress is a viable option and will provide you with the professional image you need to succeed with your online business. Let’s take a look at some of the features of WordPress as well as some of the pros and cons to help you make an informed decision about the type of platform that is right for you.

Downloading WordPress

Downloading and installing WordPress is very easy and you can do this from the WordPress site at www.Wordpress.org. Once you install WordPress you simply change the configuration file as desired and then FTP the files so you can run the wizard under your domain name with your Web hosting service. When you are finished simply log in and begin creating a template and adding content.

Creating Themes

WordPress is quite versatile and allows you to create customized themes. It is a good idea to take the time to create your own theme to provide a unique look and feel for your website or blog. If you go with the default theme chances are your website will look like everyone else’s and you will not stand out from the crowd. WordPress also contains literally hundreds of plugins to use with your theme which can help to improve SEO and security.

Creating Content

Creating content in WordPress is a breeze with the easy text editor that allows you to simply type in the text, choose a category, and instantly add it to your website. The text editor also includes a spell checker and makes recommendations for grammatical errors.

Interactive Interface

WordPress is very user friendly for the visitors who want to interact with your blog by leaving comments and if you want to use multiple authors for your content. The commenting feature can also be configured to your preferences and additional authors can be added through the management dashboard.

WordPress Pros and Cons

WordPress is a great tool for quickly establishing your blog or website. However, to give you a complete overview let’s look at some of the pros and cons of using WordPress as your content management system.

* Pros: The main advantages of using WordPress are that it is free and easy to install and allows you to choose from literally thousands of templates to provide a unique and customized appearance. WordPress has an easy to use interface, offers a wide variety of plugins that are easy to install, and provides security from spam and hackers.

* Cons: The SEO leaves much to be desired however you can improve this by using some of the plugins. The software is more geared toward blogging than a website and requires frequent patches and updates. The comment feature for blogging tends to attract spambots however; there are plugins available and a moderation option you can use to control spam.

In conclusion, WordPress is an ideal platform to use and many online business owners both new and seasoned to the profession are opting to use the WordPress platform for establishing a professional presence online.

Respectfully Dedicated To Your Success!

Derek Bayer

**Be Sure To View Our Business Overview: Click Here!

Regardless if you are a real estate agent or real estate investor there are many benefits that an online business tools can offer that would otherwise be harder to accomplish with the brick and mortar real estate business. If you are looking to expand your expertise as a real estate professional the Internet can be a great place to create multiple streams of income.

Instead of waiting for that next deal to happen you can be doing other things online to fast forward your business and enjoy more quality time with your family. Here are some ways that an online business can be a great fit for a real estate professional.

Educating Others

If you are a real estate investor or real estate agent the online business world offers many tools for reaching out to others. Many online real estate professionals take advantage of webinars to hold online meetings and to educate upcoming people in the real estate field. A webinar is an online platform that allows you to hold virtual meetings and educational sessions while getting the word out about your brand across the Internet.

For example, if you are a real estate investor with a lot of experience you would do well to offer educational seminars on real estate investing to people who are trying to break into the field of real estate investment. A lot of times we tend to think that what we know others must know also however, this is not the case when it comes to the online world. There are many people on the Internet seeking your knowledge because most people access the Internet to learn more about a particular subject.

Teaching others how to invest wisely or how to become a successful real estate agent has many benefits, not to mention the information products you could offer to help them succeed. If you establish yourself as an expert people will begin to see you as the “go to” person for real estate information and before you know it you will have more business than you can handle.

Networking

There are many real estate professionals that are taking advantage of all of the social networking tools that are currently available for networking with others who have common interests like your own. Many online business professionals are using sites like Facebook and Twitter to network with other professionals and people who are interested in the real estate field.

What’s more is that you can easily get yourself established as an expert in real estate by offering high quality advice and information that is useful to others. There is no easier way to build a network than right from your home office.

Establishing an Online Presence

Regardless of whether you run a brick and mortar business or an online business people always ask where they can contact you online and what your website URL is. Not only that, a website allows you to expand your knowledge and business to an online audience.

Some real estate professionals believe that if they launch a website they have to market to the whole world when their business is focused on a specific geographical area. The nice part about the Internet is you can target your market to a specific set of demographics and run your advertising campaigns to target a specific area.

For example, if you are a real estate agent that works locally a website that is targeted toward the local market can help you to reach people that may otherwise not find you through the local yellow pages.

As a general rule, people spend a lot of time searching the Internet for information instead of the looking through the hard copy of the yellow pages. By establishing an online presence you are actually reaching out to the local market and helping others to find you who may be moving to the area or are trying to familiarize themselves with the area.

Viral Marketing

Viral marketing can help a real estate professional quickly establish a brand name that is associated with quality. Viral marketing involves the use of tools such as video marketing, article marketing, and blogging to offer high quality information on real estate that is useful to others and what’s more is it’s free!

You have heard of word of mouth advertising, well this concept carries over to the Internet. If you create a video or article on your area of expertise in real estate and the video contains high quality information, people will share it with others and eventually it spreads virally across the Internet just like word of mouth advertising does in the offline world.

These are just a few of the ways an online business tools can be utilized for the real estate professional. Hopefully this has sparked some ideas on how you can expand your real estate business by establishing a Web presence and using some of the great Internet tools that are available for running a successful business online.

Respectfully Dedicated To Your Success!!

Derek Bayer